Basics of Google Adwords

Some basics of Google Adwords:-

• Through Adwords, we can reach to targeted audience.
• You can login to Adwords with your Gmail account.
• You can start running ads on Google within 15 min.
• There are no minimum budget for Adwords.
• You have the freedom to stop your ads anytime.

To know the working of Adwords, some basic terms need to understand:-

1. Keywords - Keywords are the most important thing for campaigning your advertisement. Use keywords related to below

• Broad Match
• Phrase Match
• Exact Match
• Negative Match

2. URL's - Two types of URL's that are commonly used in Adwords are 

• Display URL
• Actual URL

Getting Started

Opening an Account

You may login with your existing gmail id and password.

Creating an Adgroup 

Adgroup consists of Keywords, ads and bid.

Creating an Ad Campaign

An Ad campaign can consists of a number of Ad Groups. You can create this by clicking on the 'Campaign' and then ' Create a new campaign'.

Your First Ad

By clicking on 'Create an Ad', you can create it. Follow the steps while creating an ad:-

1. Give a Headline(max 25 character). It must be catchy and must include keywords.

2. Give a description (max 35 character)

3. Enter the display URL.

4. Enter the destination URL where you want the user to visit after clicking  on your ad.

Specifying your Target audience

Specify your targeted audience by specifying a geographical area. Choose your keywords wisely because its the most important part.

Choosing Price

Here you need to choose two important things:-

1. The daily budget of your ad.

2. The max CPC of your ad.

Goal of an Ad

Every advertisements has a goal and this goal is tracked by way of a successful conversion.

How to make your ad rewarding?
1. Make your ad relevent.
2. Target regional as well as local people
3. Capitalize your ad text to gain attraction.

Benefits of Adwords:- 
1. Reach - Google Networks reaches more than 80% of Internet Users.
2. Cost -  You are free to choose your max daily limit and also for how much you want to spend per click for every keyword.
3. Your ad will reach to targeted audience instantly.

Tips for Beginners:-

• Don't use Broad Match Keywords. 
• Optimize your Landing page
• Organize your campaign into ad groups
• Keep eyes on your Competitors
• Track Conversion Rates and ROI

Note:- Conversion Rate is the rate at which successful conversion happens. It is calculated as 

                                   Conversions/Clicks = Conversion Rate

           ROI(Return Of Investment)  - Its the amount of money which you get from your ads compared to the amount of money you spend on ad. Whether your ads are successful or not, it totally depends on ROI.