The importance of Social media for business

What is the first thing comes in mind when we hear Social Media? For normal people, it's just a medium through which we connect with our loved ones, friends, colleagues etc. Social Media has taken an important part in everyone’s life. But this is only one side of the coin and the second side is it using for Business. So the main question is WHAT IS SOCIAL MEDIA? So here is the answer, Social Media is one of the technologies for users through which one can share their thoughts in a best way. In Social Media, individuals and groups connect with each other either to share their views or to generate awareness about their brands and services.

Social media are not limited; it is using many platforms to reach the audience. In vast, the combination of communication, videos, images, etc. Social media can be broadly divided into the below category: -

1.    Social Networking Sites – Facebook, Twitter, Linkedin, Google plus.

2.    Video Sharing Sites – Youtube, dailymotion etc.

3.    Photo sharing – Picasa, Photobucket, Flickr

4.    Blogging – Blogger, Wordpress

Now, you all think how we can use Social Media for any business and why it is so important to have interaction with the Social Media for business? So, here is the answer which will definitely change your view for the Facebook, Twitter, Youtube etc. 

1.    Brand Recognition – By signing up in different platform of Social Media, you can increase your Brand Awareness.  You can add various content and promote your websites which directly increase your customer and visibility of your Brand.

2.    Impacting Organic search result -   If people recognized your Brand and services then directly you will get an exponential hike of traffic which in turn impact your Organic search ranking.

3.    Reduced Marketing cost – In one of the surveys, 85% of the internet user have engaged with the Social Media. So, having business in different platforms will reduce the marketing cost as its free for all the users.

4.    Free advertisement –  If the audience likes your product or services, they will talk about your Brand in front of others.  It will give you the authority over others. Make sure what your are posting in the platform will be unique and good enough to attract the traffic.

5.    Like mind gathering – One can build community of Like-Minded business/people. It will help you to explore knowledge and product. Pay attention to every discussion, because Social Media is a game changer.

6.    Can serve better Customer services – Nowadays, people are using Social media for their genuine queries, discussion, comments etc. Through this, the other audience gets attracted which increases the Brand authority and visibility.

7.    Gives Competitive advantage - Getting a huge traffic on your website through Social media will increase the level of competition among your competitors.

So in short, Social media nowadays are a backbone for any individuals and business. Everyone should know about how to use social media, how to create profiles, how to connect with like minded people. Social media in the right path will surely give you more traffic, conversion and return of investment.