What is the first thing comes in mind when we hear Social
Media? For normal people, it's just a medium through which we connect with our
loved ones, friends, colleagues etc. Social Media has taken an important part
in everyone’s life. But this is only one side of the coin and the second side
is it using for Business. So the main question is WHAT IS SOCIAL MEDIA? So here
is the answer, Social Media is one of the technologies for users through which
one can share their thoughts in a best way. In Social Media, individuals and
groups connect with each other either to share their views or to generate
awareness about their brands and services.
Social media are not limited; it is using many platforms
to reach the audience. In vast, the combination of communication, videos,
images, etc. Social media can be broadly divided into the below category: -
1. Social
Networking Sites – Facebook, Twitter, Linkedin, Google plus.
2. Video Sharing
Sites – Youtube, dailymotion etc.
3. Photo sharing
– Picasa, Photobucket, Flickr
4. Blogging –
Blogger, Wordpress
Now, you all think how we can use Social Media for any
business and why it is so important to have interaction with the Social Media
for business? So, here is the answer which will definitely change your view for
the Facebook, Twitter, Youtube etc.
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1. Brand Recognition –
By signing up in different platform of Social Media, you can increase your
Brand Awareness. You can add various
content and promote your websites which directly increase your customer and
visibility of your Brand.
2. Impacting
Organic search result - If
people recognized your Brand and services then directly you will get an
exponential hike of traffic which in turn impact your Organic search ranking.
3. Reduced
Marketing cost – In one of the surveys, 85% of the internet user have
engaged with the Social Media. So, having business in different platforms will
reduce the marketing cost as its free for all the users.
4. Free
advertisement – If the audience
likes your product or services, they will talk about your Brand in front of
others. It will give you the authority
over others. Make sure what your are posting in the platform will be unique and
good enough to attract the traffic.
5. Like
mind gathering – One can build community of Like-Minded
business/people. It will help you to explore knowledge and product. Pay
attention to every discussion, because Social Media is a game changer.
6. Can
serve better Customer services – Nowadays, people are using Social
media for their genuine queries, discussion, comments etc. Through this, the
other audience gets attracted which increases the Brand authority and
visibility.
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7. Gives
Competitive advantage - Getting a huge traffic on your website through
Social media will increase the level of competition among your competitors.
So in short, Social media nowadays are a backbone for any
individuals and business. Everyone should know about how to use social media,
how to create profiles, how to connect with like minded people. Social media in
the right path will surely give you more traffic, conversion and return of
investment.
