Paid Marketing

Search Engine Marketing(SEM) is a form of Internet Marketing that involves the promotion of websites by increasing their visibility in Search Engine result pages through Optimization and Advertising.

In past, SEM belongs to both Search Engine Optimization(SEO) and Paid Search. But nowadays, SEM is the synonyms to Paid Search only. SEM is sometimes referred to as CPC(Cost Per Click) or PPC(Pay Per Click) marketing because most of the search advertisements are sold on the basis of PPC.

PPC
In this method, the marketers only pay when their advertisements get clicked by users. You can see the paid advertisements on the top or right hand side of your search results(in the above pic) and commonly known as Sponsored Links.
Marketers need to bid for various keywords. PPC also includes Display Advertisements.

Why do you need SEM?
Paid Search is quickly replacing more traditional methods of marketing, because of its ability to target a wide audience at a cheaper cost. Television, paper, and radio ads can be expensive; however, paid search ads allow even the smallest businesses to reach a fairly wide audience to sell their products or services.

So in short we need SEM for the following reason:-

• Get First page exposure on top search engines.
• Cost Effective
• Measurable - This ads allows marketers a way to measure exactly what is working and what not.
• Highly targeted - You can target individual cities, regions and also targeting keywords.
• Increase the conversion rate of the online presence
• Can increase brand and Corporate awareness  

Curious about How Paid search Marketing works? Click here

There are many websites through which you can advertise your page like Google Adwords, Microsoft Ascenter, Yahoo Advertising, Bid Advertiser etc. One of the best tools for SEM is GOOGLE ADWORDs.

Adwords is Google's online advertising platform which allows advertisers to place ads on Google Search and also on other networks that Google has.We can also post ads in YouTube, Google Maps, Shopping Ads, Mobile devices etc.

Click here to know more about Google Adwords

Job Opportunities in SEM
There are many job opportunities in SEM. You can join as SEM Specialists or SEM Strategists. They work on behalf of Organisation to develop marketing campaign for keywords which will attract traffic.

Resposibilities of SEM Specialists are:-

• Creation of campaigns for search and display network of major search engines.
• Thorough Keyword research and selection to expand campaigns through keyword addition.
• Negative keyword selection & implementation into campaigns & adgroups.
• Creation of AdTexts and optimization.
• Bid management in AdGroup and keyword level.
• Ongoing campaign optimization in all levels.
• Campaign Performance reporting and problem identification both through Google Analytics & Adwords.
• Suggestions for improvements and optimization based on performance data, new techniques research and competition monitoring.
• Assistance in link building strategy implementation.
• Keyword ranking monitoring.

Tips and tricks to Become a successful SEM 

How Handwriting shows your Character

A person's character can be easily determined by his handwriting. This article reveals the truth about your personality and character. So, try with your handwriting and then try to find more about your surrounding person.

The study of handwriting and handwriting analysis is known as GRAPHOLOGY. The main parameters are font size, spacing, baseline, slanting, pressure, speed, page margin, orientation.

Font size - From the font size, we can easily determine the type of personality of a person.

Spacing        

Baseline

Slanting

Pressure - It shows emotional energy. Pressure of writing can be determined by how dark the writing is. Generally people with heavy handwriting are good with commitment and taking thing seriously. They can react quickly to criticism. Whereas people with light handwriting are sensitive and shown empathy to other people but they have lack of vitality.

Orientation - Orientation includes looping, dotting, crossing etc of letters.

Speed - If the person writes quickly then he is impatient and he who writes slowly is organized and self-reliant.

People who writes from left hand are usually empathetic, sensitive and are very talented.

Click here to see more infographics related to your handwriting

Career As Cabin Crew

Do you want to fly higher in the sky? Are you an extrovert? Is your dream job is to be an Air Cabin Crew? If your answer is yes, then open your wings and get ready to fly. This article will help you get your dream job.

Cabin Crew(also known as Flight Attendant, Host/Hostess, Steward/Stewardess)  are the members to ensure the comfort and safety of passengers both for International as well as Commercial flights. The career as a Flight attendant is very fascinating and also good paying.

Duties:-
           

• The prior duty is to make passengers comfortable and brief them about their safety.
• They welcome the passengers and communicate with the team to ensure that the passengers have boarded.
• Steward/Stewardess need to take care about the food and hygiene.
• They are the face of their respective Air carrier. So they need to be well behaved, maintained and polite.
• Deals with the inquiries as well as complaints.
• Verify the FAK ,fire extinguishers and oxygen bottle are in working order or not.
• Give information about the weather, length of flights etc.

Responsibilities:-
Safety - It includes the in-flight safety demonstration, safety instruction, etc. It is explained before takeoff to passengers.

Aircraft First Aid Kit(FAK) - Cabin Crew need to deal with medical emergencies. The kit includes bandage and medical pouches.

Qualities of Cabin Crew
The qualities that Airline manager are looking for the post of Cabin Crew are:-

• Adaptability
• Friendly nature
• Good listener
• Good communicator
• Knowledgeable
• Quick decision taker
• Team spirit

Eligibility

• A good secondary education.
• A good level of fitness.
• Should meet the age profile(18-21 years), height(5ft2in - 6ft2in).
• Should know Swimming skill.
• Knowledge of second language.
• Should have passport.

Opportunities
They have chance to be promoted to higher level i.e Senior Attendant and then Head Attendant. It's a great opportunity to travel all over the world.

Training
All cabin crew candidates should undergo 7 weeks of training (varies between airline to airline). The Cabin Crew training covers:-
   
               

• Safety and Emergency 
• First Aid
• Fitness and Hygiene
• Customer Services
• Personal Grooming
• Security
• Cabin services

At the end of the training you will also be training onboard the Air Carrier.

Institutes and courses offered
There are many institutes who provides courses related to Cabin Crew. The Institutes are:-

• Aviation and Hospitality Academy(AHA)- Bangalore, Chandigarh,Delhi, Mumbai and Pune
• Frankfinn Institutes of Air Hostess - Mumbai and Delhi
• Kingfisher Training Academy - Mumbai
• Rajiv Gandhi Memorial College of Aeronautics - Jaipur
• Universal Aviation Academy - Chennai